THE AGE OF THE CONNECTED CONFERENCE IS JUST BEGINNING:
Event technology is making events quite advanced with tools that allow conferences to run smoothly including a BIG focus on mobile usage while at the conference. Each event app you will use in 2018 will have more and more integration points for you to engage throughout the conference. This is the beginning of what is becoming a fully connected conference experience including the use of wearable technology to engage attendees in fun while communicating in real-time.
ENGAGEMENT, ENGAGEMENT, ENGAGEMENT....
Many conferences will ask you a few key questions about your experience and an amazing stat we are seeing is that the use of mobile to engage attendees is ranked as a top 3 contributor to the success of the conference. AMAZING! Attendees want to do more than walk the floor they want to be engaged even before they hit the floor. After all this is about building relationships so why wouldn't mobile become a huge part of the conversations. Mobile usage is in fact reported to be the number 1 expense for conferences this year. ANOTHER AMAZING STAT and a big change from just a year ago!
PRE-CONFERENCE IS WHERE IT'S AT
Another emerging trend we are seeing and playing a part in is the attendee experience pre-conference. If your on the floor you're sending invites and promoting your booth of course, but is that truly engaging your customers. Enter the age of pre-conference challenges, rewards, sweepstakes and on the floor prizes that were earned before even hitting the airport to head to the conference. Watch for this trend in 2018 and if you get an invite give it a try...many times the pre-conference virtual events are a great way to build relationships before you arrive.
Check out the latest trends according to Social Tables writer Bethany Smith.