Retail Industry: Team Impact

Background

As a forward-thinking leader in the Retail space, an HR client company took an innovative approach by redirecting its traditional volunteering and giving budget toward community-building impact and engagement.

In collaboration with MaximusLife, the company's HR and Communications teams launched an "All in for a Cure" campaign using the MaximusLife mobile app to activate giving while at the same time promoting wellbeing.

 
Team Captains & Sweepstakes Prizes Used to Build Community
MaximusLife worked closely with the company to select and invite team captains.
Captains were thrilled as they leveraged the MaximusLife mobile app to simplify the Team onboarding process through text messages, while enhancing the experience with points, rewards, leaderboards, and a sweepstakes offering a Fly-away Trip.



The Company's Challenge:
The company had several strong vendor options to consider, but MaximusLife stood out as the only platform capable of genuinely fostering a sense of community around the company's Volunteering and Giving Programs. To swiftly ignite this sense of community, MaximusLife's gamification played a crucial role by:

  • Activating team captain led support via mobile app
  • Introducing point-based incentives for participation
  • Integrating volunteering, giving and wellbeing through visual leaderboards
  • Increasing industry partner engagement with activity-based donations
  • Efficiently communicated strategy & rollout with Impact Profiles & mobile push notifications



The Company's Results:
  • Increased engagement and overall participation
  • Empowered Team Captains to ignite engagement quickly on mobile
  • Rallied support internally and externally with customers and industry partners
  • Activated community through a virtual challenge with exciting prizes, leaderboards and social feeds



Success: Building a Winning Culture
Employees rallied around team champion led communications inviting them into a purpose much larger than work. Employees used everyday walking to share stories together as they competed across teams. Team champions used their position to lead real-world impact and purpose supporting their favorite causes.

Employees will love your purpose-driven culture.
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The Company Year-round Digital Community Engagement

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