UK Consulting Companies are doing big things with everyday activity.
Tying "activity" to raising funds is growing in popularity and like most philanthropy movements the world can learn a lot from the UK. With mobile and fitness technology the everyday devices, companies have found ways to get more people involved make their CSR campaigns integrated for great storytelling. Simply by using their fitness trackers employees can activate sponsored giving, rewards and gift-matching. Here are a few companies involved in this next generation of everyday impact using activity.
Capgemini has launched MoveFifty, a global project encouraging employees of the consultancy to get active, as they bid to raise €100,000 for three charities promoting education for underprivileged children. Guatemala-focused Ciudad Quetzal, India-specific Enlight, and French charity Cap Sur Le Code are each in line to benefit from the international funding drive.
€100,000 for three charitable organizations
For every kilometre traveled by the employees – either by walking, cycling, running or swimming, Capgemini have pledged to pay €1 to the chosen charity of the participant.
For those that are not particularly interested in doing activity, they can still participate on social media to raise funds.
Capgemini considers the initiative an ideal way to combine Corporate Social Responsibility (CSR) with an active employee policy aimed at stimulating physical exercise.
Recently fellow consulting firm Mace launched a £200,000 campaign on behalf of charity Mind’s UK appeal to support the mental health of emergency service staff. Big Four firm PwC also recently set off on a UK-wide charity bicycle tour following up from a £150,000 haul in 2015, with donations to be split between local offices selected charities, and the PwC Foundation’s Race for £3 million.
Who is involved?
Cuidad Quetzal, Enlight and Cap Sur Le Code all aim to improve education. Employees can choose which charity they would like to benefit.
Top 5 reasons why your organization should consider using everyday activity for impact:
- Employees & customers are looking for your IMPACT stories not just "responsibility"
- Engaging employees is hard! Everyday activity is simple, exciting & creates big impact fast
- Your employee wellness program needs a boost of impact from the average 20-30% participation rate
- Marketing spend toward causes is growing in the double digits (for good reason)
- Best employer status looks for employee engagement in IMPACT not just checkbook giving
We host employee campaigns using everyday activity for impact. If you're one of our many everyday users and your company is not involved....get your HR, Marketing or CSR team started for free today at email@example.com