Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship or responsible business) is a form of corporate self-regulation integrated into a business model.
There is an important committee of some top executives in the field. The Committee Encouraging Corporate Philanthropy (CECP), a coalition of CEOs” from 150 of some of the world’s largest companies. They have set standards in the world of corporate social responsibility. Why? Well it has been proven that companies who give are doing better than those who are not according to CECP. The numbers show that revenues of philanthropic based business are increasing compared to those that do not give as much.
“Corporate giving is being used as more than a way to manage reputation and stockholders, but as a growth driver, platform for innovation and a way to drive a corporate culture.”
Corporate is aligning their business goals with changing standards of employee culture. PepsiCo Chairman and CEO Indri Nooyi explained that “…when an organization keeps this as a focus they achieve sustained value and financial returns.” Aligning efforts with goals, abilities, resources, skills, and areas of expertise increases efficiency and allows individuals and corporations to best benefit those they help.
Sustainability is now being linked with Corporate Wellness and Philanthropy.
CVS, Walmart, Pepsico, just to name a few, are all releasing corporate goals and corporate social responsibility reports to show that they care and are changing their standards. The people have spoken Nielsen’s 2014 Global Survey on Corporate Social Responsibility (Global Survey) “shows that 55 percent of global online consumers across 60 countries are willing to pay more for products and services from companies that are committed to positive social and environmental impact.”
In today’s age of cause marketing, employee engagement and wellness programs the old systems are struggling to keep up with it all. While new consumer and employee engagement focused programs have entered the scene, there continues to be a struggle to maintain engagement in the best of programs. Who wouldn’t want all these things working together to drive people and profits? The results are harder to achieve than it might seem and the stakes much higher than we ever thought.
MaximusLife is giving CSR teams, sustainability teams, marketing executives and wellness gurus a light at the end of the tunnel. We’ve built a system designed specifically for linking these teams together in a simple way while maintaining a full 12 months of engagement. Sound too good to be true?