Maximus 
Sustainability, giving back, non-profits, and new corporate structures intertwined – you have probably been hearing, reading, and seeing a lot about it in the news. More and more top leaders and CEO’s are giving back and changing the corporate world as we know it. Business, fashion, retail and food, it is all being shed upon in a different light…there is only one Earth after all, right?
Here at MaximusLife we are on pursuit of what we call the Greatest Good for the Good of All.
That is why we host challenges that strictly benefit people and charity in the process.
Here are some top figures changing the game and we like their ideology!
Yvon Chouinard:
Though he calls himself a reluctant businessman, Chouinard is beyond shrewd. He spotted the merits of eco-friendly commerce early on, donating 1 percent of his company Patagonia’s sales revenue to grassroots environmental groups back in 1985. In the years since, he has strived to lower the company’s footprint, going so far as to advise customers in a full-page 2011 Black Friday ad in The New York Times not to buy a new Patagonia jacket if an old one could be repaired.
Patagonia has a whole business model around repairing shirts for you, selling used shirts back in store and recycling the whole process. Chouinard is against over-consumption in general. He claims that the era of fast fashion is on us, and its our responsibility purchase items intelligently. Donating to a good cause only shows the profits in return. Patagonia is a multi million dollar company now!
Mikkel Vestergaard Frandsen / CEO
As this bold-thinking humanitarian has proven time and again, goodwill can be very good for business. After an eye-opening trip to Africa in the early 1990s, he returned home to Denmark and transformed the family textile business into a suite of life-saving products. He started with low-cost blankets made from surplus wool and moved on to mosquito nets laced with insecticide. But his greatest innovation may be the LifeStraw, a $19.95 device that filters pathogens from untreated drinking water—a hazard that kills close to 6,000 people a day. That explains why the Red Cross and the United Nations Children’s Fund are among his top clients.
That is sustainability in a nutshell. Reusing left over materials to turn it into purposeful product to better the world.
Steve Ells:
One look at the suffering on the farm where Chipotle’s pork was raised, and the company’s founder saw the light. This was back in 1999. His restaurant chain was 6 years old. When the CEO returned home, he set about finding a more humane alternative for those barbacoa-stuffed tortillas. In short order, his fast-food menu was stocked with free-range meats and locally grown vegetables. Prices went up, but customers kept scarfing his burritos and his guacamole. Chipotle’s revenues have tripled since 2006. The number of restaurants has doubled. The company is now valued at $12.2 billion. All because one man saw an opening for healthier fast food.
“Here’s to the crazy ones,” Steve Jobs exclaimed in a famous Apple ad. “The ones who see things differently.… They push the human race forward.” No doubt he’d make room for a few of these guys at the genius bar.
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