Technology is a significant part of modern life. Whether you’re trying to get in touch with a friend or just curious as to how far away the sun is, chances are you’ll turn to some form of tech for help. And, why wouldn't you? With smartphones, tablets and laptops anything and everything is a simple click away...so why shouldn’t your company’s CSR campaign be the same?
Technology can be a great asset to any CSR campaign! Utilizing some of the new tools of today can be beneficial not only for the campaign itself, but also for those involved. Here are just a few of the ways in which technology can aid your next CSR campaign:
Efficiency, Efficiency, Efficiency
Gadgets, and the internet, have made managing CSR campaigns much easier than it once was. In fact, new tech has eliminated many of the labor-intensive activities, such as manual data collection/recording. It’s also simplified the campaign process from beginning to end, making it much more efficient and accessible.
Technology’s main purpose in CSR is to decrease unnecessary time and effort spent by those managing and participating in a campaign (Givingforce).
Today, you can plan, implement, monitor and report a campaign all on one device. Smartphone apps (such as our own) have even been programmed to guide you through the campaigning process and help you and your employees monitor CSR activity.
Getting people actively involved is arguably the most difficult part of the CSR process. Though there are many factors that contribute to employee CSR participation, convenience is a significant component. Frankly, there’s nothing more convenient than something that people are already consistently using.
The average adult in the United States spends around 3 hours and 43 minutes on their smartphone each day (EMarketer).
Employees are already using technology on a daily basis, particularly their mobile phones. Utilizing these gadgets in your CSR campaign will not only make it more accessible, but also increase the likelihood of active employee participation.
Making a Connection
The internet has opened a whole new world of opportunities when it comes to CSR, world being the key word. With technology, CSR is no longer limited to local issues. It's easier than ever to connect to different causes around the world and volunteer, all starting with a simple click of a button.
Companies are now able to branch out and find a cause(s) that speak to them, no matter the location.
A small business in Austin, Texas can raise money to help preserve an ecosystem in Malaysia or bring clean water to a village in Madagascar. Technology offers a worldwide connection for volunteer and charity opportunities, with no distance or scale limitations.
Whether you’re looking to connect to a cause across the globe, engage your employees or, simply, make things run a little more smoothly, technology can be a great asset for your next campaign. Interested? Check out how Maximus Life can help you integrate technology into your next CSR campaign!