Why should your company try to make a difference in your CSR goals?
Here are some interesting cause marketing stats that illustrates the case for social impact and for a company’s social responsibility.
The case for social connections in brands and corporate wellness programs is becoming clear.
An estimated $1.2 trillion opportunity exists for brands that make their sustainability credentials clear. Social impact included.
Cause sponsorship is predicted to reach $2.14 billion in 2018, a projected increase of 4.4% over 2017. #socialimpact #causemarketing
86% of consumer believe that companies should take a stand for social issues and 64% of those who said it’s ‘extremely important’ for a company to take a stand on a social issue said they were ‘very likely’ to purchase a product…2018 Shelton Group’s ‘Brands & Stands: Social Purpose is the New Black
76% of young people said they have purchased (53%) or would consider purchasing (23%) a brand/product to show support for the issues the brand supported. 2018 Survey of Young People and Social Change
Creates deeper bonds:
77% feel a stronger emotional connection to Purpose-driven companies over traditional companies, 79% say they are more loyal and 73% are willing to defend that company. 2018 Cone/Porter Novelli Purpose Study
92% of consumers say they have a more positive image of a company when the company supports a social or environmental issue. 2017 Cone Communications CSR Study
With this in mind, adding a charity element to your social good can help you tap into the market. See how we can help you achieve your goals.
Read about some other companies who are implementing this into their business structure: Socially Conscious Companies